UP for the XL experience party to celebrate the lightness of XL EXTRALIGHT®
The two-time winner of the Compasso d'Oro gave shape to a “lightweight experience” to tell how XL EXTRALIGHT®, of which it is also the new creative director, revolutionized the footwear sector.
The experiential path that the award-winning designer has created starts from the awareness that lightness today is not only a necessity but also a precious parameter that can improve everyone's life. The idea was born, moreover, from the new adventure undertaken at the helm of XL EXTRALIGHT®, the Marche brand that is the result of the creativity of Industrie Finproject, for which lightness represents a promise: making the difference materially. To tell this commitment, Matteo Ragni wanted to take the concept to extremes, in a journey that combines the "tactile story" - the first two areas illustrate how this ingredient brand revolutionized the design sector and how it innovated the footwear sector - with the philosophical and aesthetic, or the final virtual experience of hovering in the clouds.
Guest shots at UP for the XL experience party to celebrate the lightness of XL EXTRALIGHT®