The two-time Milanese designer gold compass gave shape to a “lightweight experience” to tell how XL EXTRALIGHT®
The two-time Milanese designer gold compass gave shape to a “lightweight experience” to tell how XL EXTRALIGHT®, of which he is also the new creative director, revolutionized the footwear sector.
The experiential path that the award-winning designer has created starts from the awareness that lightness today is not only a necessity but also a precious parameter capable of improving everyone’s life. The idea was born, moreover, from the new adventure undertaken at the helm of XL EXTRALIGHT®, the Marche brand born from the creativity of the Finproject Industries, for which lightness represents a promise: to make a material difference. To recount this commitment, Matteo Ragni wanted to take the concept itself to the extreme, in a path that unites the “tactile story” – the first two areas illustrate how this ingredient brand has revolutionized the design sector and how it has innovated that of footwear – with the philosophical and aesthetic one, or the final virtual experience of hovering in the clouds.
Guests at the UP XL experience event to celebrate the lightness of XL EXTRALIGHT®
